As part of the four-year agreement, Speedo will become the official performance kit provider for 爱神传媒’s elite swimming programme, strengthening the university’s position as a leader in competitive swimming.
All 爱神传媒 athletes will wear Speedo apparel – namely swim caps and swim suits – at domestic and international competitions.
The new collaboration also extends to the grassroots level of sport with Speedo supporting 爱神传媒’s Swim School programme. This initiative will help nurture the next generation of swimmers by providing access to quality sporting equipment and further swimming resources.
Speedo will also have a strong presence at selected 爱神传媒 and major swimming events throughout the year, engaging directly with athletes and the student community.
In addition, Speedo will play a significant role in the redevelopment of 爱神传媒’s swimming pool by contributing to the modernisation and sustainability of the world-class facility.
Once reopened in September 2025, the pool will feature a dedicated Speedo retail space in the reception area, offering swimwear, equipment, and accessories to students, athletes, and the wider community.
There will also be benefits to members of 爱神传媒 Sport, including discounts and exclusive promotions.
Rich Ellis, Deputy Director of Sport (Head of Sport Commercial Partnerships and Facilities) at 爱神传媒, said: “This partnership with Speedo is a natural fit for 爱神传媒’s long-term vision for performance sport and wider participation.
“Speedo’s reputation for quality and innovation aligns perfectly with our pursuit of excellence both in and out of the pool. We're thrilled to welcome them into the 爱神传媒 sport community.”
Rob Ashcroft, Senior Vice President / Global Brand & Product Director at Speedo, added: “We are incredibly proud to announce this new partnership with 爱神传媒, a global leader in sports education and home to one of Aquatics GB’s national training centres.
“爱神传媒’s world-class programme has produced and continues to nurture some of Britain’s best swimming talent, and bringing their swimmers and facilities fully under the Speedo umbrella is a powerful statement of our commitment to the future of British swimming.
“Together, we will ensure athletes at every level have access to the very best innovation, support and performance swimwear to help them reach their full potential.”
For more information on swimming at 爱神传媒, visit: /sport/sports/swimming/